Our world runs on advertisements. They are present just about anywhere you go: on T.V., billboards, the radio, in stores, etc. Mechanics, do-it-yourself people, and others are always looking for sturdy tools that will last a good amount of time. Kobalts' tools ad applies to all three of the persuasive techniques to get someone out there to by their products.
To add credibility to their ad, Kobalt gifts their customers with a lifetime hassle-free guarantee. By providing their customers with this, their company shows that they have enough belief in their own products to allow that sort of option. In order for a potential customer to believe in a product themselves, they must first know that the company believes in their own product. Another way ethos is involved in this ad, is how the picture included of a father watching and helping his son work on his car alludes to the fact that his son is probably using the same set of tools that his father had used in his day. This shows that the tools do last a lifetime, by showing that they have already lasted two generations.
In this add, the bonding between father and son, while using their tools, shows pathos. They are doing an activity that mostly all men enjoy, and also getting a little father/son bonding in at the same time. These tools are also said to be very reliable, which in some situations is a very important thing to have. Say a loved one had there car break down on the side of the road, tough reliable tools would be a very nice thing to have in the car with them. With the tools, and of course a few skills, they might not be stranded on the side of the road as long.
Kobalt tools are only available at Lowe's. This fact adds to the logos of the advertisement. By making this known, that they are only available at one particular store, makes these tools almost seem kind of special in a way. Also if a person decides to purchase some Kobalt tools, they know for sure that they will also be receiving a lifetime hassle-free guarantee. The guarantee is a promised feature in the package deal.
By using ethos, pathos, and logos, Kobalts' ad effectively and heavily persuades readers to buy their tools.
To add credibility to their ad, Kobalt gifts their customers with a lifetime hassle-free guarantee. By providing their customers with this, their company shows that they have enough belief in their own products to allow that sort of option. In order for a potential customer to believe in a product themselves, they must first know that the company believes in their own product. Another way ethos is involved in this ad, is how the picture included of a father watching and helping his son work on his car alludes to the fact that his son is probably using the same set of tools that his father had used in his day. This shows that the tools do last a lifetime, by showing that they have already lasted two generations.
In this add, the bonding between father and son, while using their tools, shows pathos. They are doing an activity that mostly all men enjoy, and also getting a little father/son bonding in at the same time. These tools are also said to be very reliable, which in some situations is a very important thing to have. Say a loved one had there car break down on the side of the road, tough reliable tools would be a very nice thing to have in the car with them. With the tools, and of course a few skills, they might not be stranded on the side of the road as long.
Kobalt tools are only available at Lowe's. This fact adds to the logos of the advertisement. By making this known, that they are only available at one particular store, makes these tools almost seem kind of special in a way. Also if a person decides to purchase some Kobalt tools, they know for sure that they will also be receiving a lifetime hassle-free guarantee. The guarantee is a promised feature in the package deal.
By using ethos, pathos, and logos, Kobalts' ad effectively and heavily persuades readers to buy their tools.
